Corporate Web professionals labour under the delusion that
they can stay insulated from trends in Web development.
They feel free to create expensive new sites whose guts are
no different from something published in, say, 1999.
They’re like baby boomers who cannot stand any music
released after 1979. The way they made Web sites while they
were growing up works fine and dandy for them. Not only are
no improvements necessary, as far as they’re concerned
there are no improvements available to make, save for
this Flash thing their kids keep telling them about. Their
way is the state of the art — but, unbeknownst to them,
back when they were learning to build Web sites we had no
idea what the art actually was.