The New York Times’s John Markoff on Google Spreadsheets
Stepping up its attack on Microsoft’s core business, Google
plans to make available on Tuesday a test version of a Web-based
spreadsheet program that is intended to make it simple to edit
and share lists and data online.
The company said that the free program, called Google
Spreadsheets, would be able to read and create files in the
format used by Excel, the Microsoft spreadsheet software that
is installed on millions of personal computers.
That it’s (a) free, (b) web-based, and (c) (I’m guessing here, since I
haven’t seen it yet, but this seems likely) much simpler than Excel
because it will be much smaller than Excel, means that they’re not
really attacking Microsoft’s core business as much as they are
subverting Microsoft’s core business.
Whereas Microsoft’s plan for striking back at Google is direct: they’re trying to take away search engine traffic, and, more importantly, they’re going to try to take away ad revenue.
★ Tuesday, 6 June 2006