PC is still a square white guy in a suit. Mac is still a hipster white guy in a hoodie. But Vaio is a cute teenage girl. In other words, Vaios aren’t just “PCs”.
It’s unbecoming for a major brand to resort to parodies of their rivals. I was going to say that you’d never see Apple do that, but then I remembered the old toasted Intel-guy-in-bunny-suit commercial.
★ Monday, 4 December 2006