A Little 37signals Redesign

A nice refinement overall. The extra emphasis on their three flagship apps is the key improvement.

But here’s a quibble: I think they’re overusing the yellow highlight effect. At a glance it looks like they’ve highlighted half the sentences; that just makes it hard to read. The effect would be much more powerful if they highlighted just one sentence. Maybe do something fun with JavaScript where it highlights a different key sentence on each page view.

Thursday, 14 December 2006

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