I think it’s safe to say that Happy Cog is one of, if not the, best web design agencies in the world. This redesign of their own site shows why. Jeffrey Zeldman’s write-up captures the essence of the thinking behind it. The most clever and original idea is that the site’s primary navigation interface is a sentence; i.e. the description of what Happy Cog does is itself the top-level interface to the site.
★ Thursday, 8 February 2007