Photoshop Umbrella Branding Continues

James Duncan Davidson:

A while ago, I wrote about why I thought that taking on the Photoshop brand onto Lightroom was a bad idea. I still think it’s a bad idea. Lightroom isn’t Photoshop and all Adobe is doing is succeeding to either confuse their potential customers or making their existing ones shake their head.

And they’re at it again with the new and semi-announced Photoshop Online Edition. Of course, whatever this turns into, it won’t be Photoshop.

★ Saturday, 3 March 2007