NYT Feature on Google’s Bus System

The New York Times profiles Google’s employee transit system — which covers more miles than BART and is perhaps the company’s most popular perk:

Google will not discuss the cost of the program, which it operates through Bauer’s Limousine, a private transportation company in San Francisco. But the shuttles appear to be having the desired effect on recruiting. Michael Gaiman, a 23-year-old Web applications engineer who lives in San Francisco and was recently hired, said he turned down an offer from Apple before accepting the job at Google. “It definitely was a factor,” Mr. Gaiman said of the shuttle.

★ Saturday, 10 March 2007