Valleywag has screenshots from an internal PowerPoint presentation from AOL regarding the naming of their new search feature, “FullView”. Includes such insight as “‘Full’ and ‘View’ are very familiar English words.” This is an astoundingly bad presentation.
(Of course, the name itself, “FullView”, doesn’t exactly roll off the tongue. As Joe Clark points out in the Valleywag comments, L-V is not a common combination in English, and is likely to wind up sounding like “FuwView”.)
★ Tuesday, 27 March 2007