On the iPhone, you can actually work as an independent publisher, and you can own your IP. You can publish it because there are no huge challenges. If we’re bringing that IP to the mobile space, and if we wanted to self-publish it, we would actually have to build the technology or hire hundreds of hourly wageworkers to port to that mass of handsets.
And we can’t afford that as an indie. Then we would have to go through a publisher, the publisher would want to own the IP, and then we would be stuck in the same hand-to-mouth loop, the kind of vicious circle that many traditional mobile developers are in. Their only chance is to pitch their next project to the publisher and then work on their mouth opening strategy.
The App Store lets creators, rather than publishers, reap the rewards. This whole interview is just terrific.