It isn’t in the Photoshop business, or the Acrobat business, or
the [take-your-pick product name] business, either.
It’s in the helping people communicate business.
We’d all do well to remember that, because it means that the
company’s fortunes are tied to building great tools for solving
I hound Adobe because I care. Adobe is the greatest design software company there’s ever been. They’ve lost their way and we need them to find their way back.