The iPhone accounts for about two-thirds of the domestic smartphone market, making DoCoMo’s efforts even more challenging in image-conscious Japan, where the iPhone is starting to become a must-have personal accessory among many young people.
Persuading people to buy a Samsung smartphone in Japan — a country where the South Korean giant has maintained a fairly low profile in the past — may require Jedi mind tricks or possibly a “force” of nature. What pitchman could pull off such a task? You guessed it, Darth Vader.
Lucasfilm is racking up the endorsement dollars on Android phones.