What would make this entire policy go down smoother with app
developers is if Apple separated its famous 30 percent cut on app
sales from its less-known 30 percent cut on in-app content sales.
When Apple announced the App store in 2008, the company
suggested the 30 percent cut was intended to “pay for running
the store.” But app downloads—which are served by Apple and
require an approval process—are much more resource intensive
than in-app purchases. If Apple were to change the terms of in-app
content purchases to be more akin to a credit-card processing fee,
publishers would have less to squawk about.