The Apple TV Set

Adam Lisagor:

No, what you’ve had in your living room all your life—that’s just a TV set. A dumb hunk of plastic and glass, a front-end for your rat’s nest of cables, waiting to be changed to channel 3 and left there to rot. This new thing from Apple? That’s a TV.

Good way of looking at it. How could Apple make a TV set people want to buy which has just one cable sticking out the back: a power cord? Figure out an answer to that and maybe you have something.

★ Monday, 18 April 2011