A shrewder group of executives would have realized that streaming
would become the future and never have provided it to DVD renters
for free in the first place. If a thing has value, and it costs
you money to obtain and deliver, you charge for it. Good CEOs know
that. Customers who wanted streaming content would have a choice:
pay for streaming or forego it. Instead, Netflix gave away
something of value, acclimated the customers to an entitlement,
then abruptly shocked them with the real costs. Compare that to
Apple TV where, if you want something of value, good content
without commercials, you pay for it.
Interesting point. Really does seem like Netflix has lost its way.