Horace Dediu, analyzing the discrepancy between iPhone and Android smartphone market share, and usage share of paid Wi-Fi services at airports and during flights:
What the data seems to suggest therefore is that for data
services the iPhone is a far more popular tool than Android. But
for in-app ad impressions and browsing the products are used in a
The big difference is however that the services where iPhone
utilization is high are those where users have to pay something.
Most (if not all) of the ad impressions in apps are for free apps.
So ad consumption scales with possession. But non-free services
don’t. This data seems to support the hypothesis that Android
users are disproportionately less willing to spend money (note
that the data does not say that users don’t have money, but
simply that they are not spending it).
iPhone users and Android users are simply very different. And consider, too, that Google is probably just fine with Android’s don’t-want-to-pay-for-anything user base: Google doesn’t really care about selling anything to Android users, they just want to show them ads.
★ Thursday, 22 September 2011