More interesting, however, was the breakdown of the stores
themselves. According to CIRP’s data, Apple sold 15 percent of all
iPhones purchased in the U.S. during the period of the survey
(retail, 11 percent; online, 4 percent). Meanwhile, AT&T sold 32
percent via its online and retail stores; Verizon, 30 percent —
again, online and off — and Sprint, 7 percent.
And Best Buy? The big-box retailer sold 13 percent, just 2 percent
shy of Apple itself. The remaining 3 percent is “Other,” which I’m
told is a combination of retailers like Radio Shack and Walmart
and respondents who received their iPhone as a gift and didn’t
know where it was originally purchased.
It’s interesting that Best Buy sells almost as many as Apple itself, but more interesting is how dominant the carriers remain. Most people still buy their mobile phones, even iPhones, the same way they always have — by going into a carrier store.