America’s most successful large company is also the most laconic.
The average Apple earnings release clocks in at 250 words, less
than a fifth the length of the average statement from one of the
ten largest U.S. corporations, according to Bloomberg.
It might seem like a frivolous factoid, but it reflects a larger
point: Perhaps Apple’s can afford to be brief because it derives
its revenue from a such a small list of products. The iPhone and
iPad account for more than 75% of the company’s revenue. The same
cannot be said of Walmart, which sells thousands of products, or
GE, which is dozens of divisions and hundreds of products under
the hood of a single corporation.
Or perhaps Apple is successful because it is focused, and that focus is reflected in its communications.