If this was only about Forstall being a problem, though, Apple
would replace him. They clearly aren’t: the same press release
explicitly states a search is underway to replace Browett. Not
only is this a profound increase in responsibility for all three
of these top executives, it’s a profound change in Apple’s
organization going as far back as I can remember. There’s a
long-standing pattern of separating watershed products important
to the company’s future. The Mac and Apple teams. Mac OS X and
Classic. The iPod division. iOS and Mac OS X. Suddenly, Tim Cook
has pulled the reins in. Federighi owns software. Ive owns design.
Cue owns services. Period.