From the DF Archive: Memoranda

2008 piece comparing and contrasting two company-wide memos, one from Steve Jobs, one from Steve Ballmer:

Apple employees may not always — or even often — agree with Jobs, but they do believe him. Apple tends to do and achieve exactly what Jobs says they will. (His declaration in January 2007 that Apple would be selling 10 million iPhone per year by 2008, for example.)

Ballmer’s promises, in contrast, defy belief, at least regarding where Microsoft stands against Apple in terms of “end-to-end experience” and against Google in terms of search and online advertising. He’s either ignorant or lying — neither of which is inspiring to the rank-and-file engineers.

Friday, 23 August 2013

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