Font War: Inside the Design World’s $20 Million Divorce

Joshua Brustein, reporting for Businessweek on the Jonathan Hoefler/Tobias Frere-Jones breakup:

Several designers I spoke with said they were under the impression that Hoefler was almost exclusively focused on managing the business in recent years, leaving design to Frere-Jones. This makes it easy to cast Hoefler in the role of the villain exploiting the work of a naïve genius. But Hoefler and Frere-Jones’s relationship was more complicated than that, says Mike Essl, who teaches design at Cooper Union. Hoefler had all of Frere-Jones’s design chops, but also had the ability to propel Frere-Jones to prominence in a way he couldn’t have done on his own. Business partnerships rarely last forever, says Essl, and when they end, it’s often ugly. “Van Halen isn’t going to be Van Halen forever,” he says. “Someone is going to leave.”

Thursday, 10 April 2014