Serenity Caldwell on AOL’s Shuttering of TUAW

Serenity Caldwell:

A loyal audience will follow you, trust your recommendations, and help you build something special. But they can only treat you well if you do the same in turn. Autoplay videos that grab meaningless eyeballs in an attempt to gain video marketshare isn’t respecting your blog or your audience. And shuttering a fantastic blog and trying to shove it into a bigger property will likely lose your company that loyal following, not transfer it.

Tuesday, 3 February 2015