Iconic

My thanks to Jonathan Zufi for sponsoring this week’s DF RSS feed to promote his remarkable book, Iconic: A Photographic Tribute to Apple Innovation. Now in its second edition, Iconic is a beautiful coffee table book with over 650 photos, covering nearly every product Apple has made. The entire history of the company, in one book — including several prototypes. It’s a terrific resource for anyone who covers Apple, and a great gift for anyone who appreciates great design.

It’s hard for me to imagine just how much work went into it. Even the cases for the various editions are remarkable. It’s quite simply a great book. A great deal, too: Daring Fireball readers can save 25 percent off the Classic Plus, Special, or Ultimate editions — all with free shipping.

Friday, 16 October 2015