LeBron James Played Steve Jobs’s Commencement Address to Inspire the Cavs During NBA Finals

Ramona Shelburne, writing for ESPN:

LeBron had spent the weekend watching old Muhammad Ali fights, in awe at the champ’s perseverance. His longtime friend and adviser, Nike executive Lynn Merritt, had suggested he study the way Ali carried himself in those epic 12- and 15-round fights. The way Ali took punches, knowing his opponent would eventually tire. The way he taunted opponents, flaunting his superior skill and talents, knowing he would get into their heads. His teammates needed something else, though. Something they could connect to that would make them believe this series was not over. And so LeBron gathered everyone in the Cavaliers locker room before Game 3 and played a portion of Steve Jobs’ commencement address to Stanford University in 2005.

Thursday, 23 June 2016