Apple Releases $200/300 Coffee Table Book Chronicling 20 Years of Apple Design
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Link: http://www.apple.com/newsroom/2016/11/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html

Apple:

  > Apple today announced the release of a new hardbound book
  > chronicling 20 years of Apple’s design, expressed through 450
  > photographs of past and current Apple products. *Designed by Apple
  > in California*, which covers products from 1998’s iMac to 2015’s
  > Apple Pencil, also documents the materials and techniques used by
  > Apple’s design team over two decades of innovation.
  >
  > The book is dedicated to the memory of Steve Jobs.

Two sizes, "small" and "large", $200 and $300 respectively.

Initial thoughts, without having seen the book:

Apple's products deserve this sort of treatment, but part of me says someone else should have published it, not Apple. TechCrunch's snarky headline for this book announcement is "[Apple Is Releasing a Coffee Table Book About How Awesome It Is][tc]", and I'd file that one under "*It's only funny because it's true*". It feels like this is for Apple, not for us. And it is backward-looking, not forward-looking. It makes Apple seem insular.

There have been previous third-party attempts at this, notably [Jonathan Zufi's excellent 2013 book, *Iconic*][iconic]. *Iconic* covers not only the modern era of Apple design (the 20 years covered by Apple's book), but the entire history of Apple's products.

**Update:** Also, *[Apple Design][ad]*, a 2011 book by Friedrich von Borrie; *[Keep It Simple: The Early Design Years of Apple][f]*, a 2014 book by Frog Design founder Hartmut Esslinger; and *[AppleDesign: The Work of the Apple Industrial Design Group][idg]*, an out-of-print book from 1997 by Paul Kunkel and photographer Rick English. **Update 2:** One more: *[Apple T-Shirts][t]*, a 1998 compendium of just what you think.

[tc]: https://techcrunch.com/2016/11/15/apple-is-releasing-a-coffee-table-book-about-how-awesome-it-is/

[iconic]: http://iconicbook.com/work/

[ad]: https://www.amazon.com/gp/product/3775730117/  
[f]: https://www.amazon.com/gp/product/3897904071/
[idg]: https://www.amazon.com/Appledesign-Apple-Industrial-Design-Group/dp/1888001259

[t]: https://www.amazon.com/Apple-T-Shirts-Yearbook-History-Computer/dp/0966139348/



★ Tuesday, 15 November 2016
By John Gruber  
https://daringfireball.net/linked/2016/11/15/designed-by-apple-in-california