Ben Rand, reporting for the Rochester Democrat and Chronicle:
Kodak’s new corporate symbol retains the company’s distinctive
red and yellow colors, but does away with the boxes that have
contained the word “Kodak” for the past 70 years.
I kid you not, no joke, Betty Noonan, Kodak’s director of brand management
and marketing services, said this: “We want to break out of the box, in a
lot of ways.” 70 years of brand recognition flushed down the toilet so they
could “break out of the box”.
★ Saturday, 7 January 2006