Brief Thoughts and Observations Regarding Today’s ‘Hey Siri’ Apple Event

All for One, One for All

This was it: one big event for all of Apple’s late 2015 product announcements. In the previous three years, Apple held separate events in September (iPhone) and October (iPad/Mac). They’ve done this because they typically have more to announce than would fit comfortably in one event. As I wrote yesterday, I thought they’d have two events again this year, because it looked like they once again had more stuff ready to announce than would fit, comfortably, in one event.

To do just one event, something had to give. One casualty was the Mac. Other than a few offhand references to things that work with features in Mac OS X, the Mac got no stagetime whatsover. El Capitan’s only public demo will have been at WWDC back in June. Whatever new Macs get released this year (retina 21-inch iMac, updated MacBook Pros?) will be announced via press releases.

The second casualty was my bladder. Today’s event ran 2h:20m, including the musical performance by One Republic. That’s long. Not ridiculously long. Not too long, even. But long. It couldn’t have gone any longer — and from what I’ve gathered from a few little birdies, Apple had to cut a lot during rehearsals to get it down to the length it ran.

My guess is that one event, in early September, is going to be the new normal. I gather that Apple has decided that putting all of its wood behind one fall event arrow, even if it means that they have to cut worthy products from getting any stage time, is better than spreading themselves too thin with two events in short succession.

Staging

Everything visible inside the Bill Graham Center was installed by Apple. Most of the structure was built just for the event. They even bought all the seating — you should probably contact Apple if you’re looking to buy theater seating. Effectively, Apple designed and built their own custom theater just for this event. It looked great. Especially the screen — that was the biggest and best screen I can recall at an Apple event. The acoustics and sound quality were excellent as well.

There were around 1,500 people in the audience — but at least 1,000 were Apple employees. That’s new — there have never been that many Apple employees at one of these events before, with the possible exception of last year’s event at the Flint Center. At a smaller venue like Yerba Buena or Apple’s tiny on-campus Town Hall, there just isn’t enough room. At WWDC (and in years past, Macworld Expo) Moscone is filled with paid ticket holders. Having that many employees in the room changes the tenor of the audience considerably — the cheering and applause were raucous.

In terms of stagecraft, this event was really well-structured and edited. That’s in stark contrast to June’s WWDC keynote, which was, by Apple’s standards, a bit of a rambling mess. In hindsight, I think this year’s WWDC keynote was the worst Apple event in years, and perhaps the worst in the modern (post-NeXT reunification) Apple era. It was too long, had no flow between acts/segments, and the Apple Music segment was downright awkward and under-rehearsed.

One of the reasons I didn’t expect to see iPad Pro announced at this event is that I thought adding a fourth act (in addition to iPhone, Watch, and TV) would make the show feel messy, like that WWDC keynote. Apple did add a fourth act, but there was a tight flow and it felt like there was a logical order to the segments. It felt like a show that had four acts, not just four announcements stitched together.

I have never been in the “Apple is doomed without Steve Jobs” camp, but I did long wonder whether Apple would suffer gravely without Jobs when it came to these keynotes. Not that Jobs, the presenter, was irreplaceable — even though, without question, he was the best stage presence, a genuine rock star. Apple has plenty of good presenters. It was Jobs the director, writer, and editor who I worried Apple would miss. The keynote auteur. Steve Jobs could look at a list of products and announcements and he knew how to structure an event around them. During rehearsals, Jobs had final cut over everything: what was announced, in what order, at what pace — every word, every slide. He had a knack for it.

It’s often painfully obvious that the public presentations of big companies are dictated by internal politics more than showmanship. Jobs had the unquestioned stature to settle any such arguments, and his innate showmanship allowed him to keep the focus relentlessly on putting together a good cohesive show. I think we saw a drift away from that cohesiveness back at WWDC this year.

Today’s event was a welcome course correction — and given the breadth of the announcements, it was all the more impressive.

Apple Watch

The expanded color options for Apple’s sport bands was predictable, but it’s smart. With the addition of two new anodized colors for the Sport watches (gold and a feminine-but-not-girly rose gold), the complete product matrix for all the various watch straps, watch sizes, and watch finishes is remarkably complex. I think it’s a good example, though, of a product matrix that is complex but not complicated. People know what they like when they see it.

The Apple Watch Hermès is interesting. I speculated back in May that luxury brands like Tiffany and Louis Vuitton might make watch bands for Apple Watch. This is even better — a full-on partnership between Apple and a luxury fashion brand, including a custom branded watch face. (How will that work? A custom Hermès build of WatchOS — sort of like the individual per-carrier builds of iOS for iPhones? Or will WatchOS only offer the Hermès watch face on watches within a specific serial number / device ID range?) The Hermès straps are gorgeous.

I still think Tiffany is a good bet for a similar partnership. They have a signature color that would look great on a woman’s watch strap. Gucci would be a great fit, too. And of course Burberry, for obvious reasons. In theory, Louis Vuitton would work, but in practice it might prove politically unfeasible, because Louis Vuitton is the “LV” in LVMH, the French luxury mega-conglomerate1 that owns luxury watch brands like TAG Heuer, Hublot, Zenith, and others.

iPad Pro

Apple called the A9X “desktop class”, and that’s not hypebole. They said it outperforms 80 percent of laptops sold in the last 12 months — and 90 percent of them in graphics. But, let’s face it, the vast majority of “laptops” are piece of crap PCs. What’s impressive is that the iPad Pro will compare favorably to very recent MacBooks. I think it’ll benchmark comparably to, say, a 2013 MacBook Air. I wouldn’t be surprised if the iPad Pro outperforms the Intel-based Surface Pro 3 from Microsoft. iPad Pro might be the inflection point where Apple’s ARM chips surpass Intel’s in terms of raw speed for this class of hardware — and if it doesn’t, next year’s A10X will.

As with other iPads and iPhones, Apple won’t talk about RAM, even though developers will be able to find out as soon as they get their hands on them. If we were to wager on the amount of RAM in iPad Pro, my bet would be 4 GB. And I would wager very heavily.

Apple TV

Apple TV is hot. I only got a brief period to play with it, but it seems fast, responsive, beautiful, and intuitive. It feels alive. If I worked at Apple I’d want to be on that team. On first impression, it is everything I wanted to see. It sounds like a small talented team got to build the Apple TV they wanted to see and use themselves. There is a clarity and vision to the entirety of its design. I think it exemplifies the best of Apple.

The new Apple TV seems great for both video consumption and casual gaming. The MLB At Bat demo during the event was one of the coolest things I’ve ever seen. Not just because I’m baseball fan, but because it presented a revolutionary way to watch live events, period. I think Apple TV might be the most disruptive product from Apple since the iPhone. Not the most lucrative, necessarily, but the most disruptive — in the sense of defining how all TVs will work in a few years.

iPhone 6S / 6S Plus

“3D Touch” is the new “Force Touch” (Craig Federighi slipped at one point, saying “force” before correcting himself.) I’ve seen concerns that this overcomplicates the iPhone’s UI design, but I would argue the opposite. It’s the multi-touch equivalent of keyboard shortcuts on the desktop: shortcuts for tasks that can all be accomplished without it. To use the old parlance, 3D Touch is for power users.

The taptic feedback feels great. Apple calls the two levels “peek” and “pop”. They definitely feel different. Peek is like the half-press on a camera shutter to auto-focus, and pop is the full-press to take a picture. Pop feels stronger. And, for 3D touch UI elements that only have one level, you feel the pop right away, giving you haptic feedback that you need not try pressing harder, because you’re already all the way in. The taptic engine also serves as the vibrator for notifications, and I suspect that’s going to be a big improvement over the rinky-dink vibrator in every iPhone since the iPhone 4.

One small camera bummer: just like last year, optical image stabilization is only available on the Plus. And on the 6S Plus, it’s even better: OIS now works for video in addition to stills — Apple had a demo video shot while hiking on a trail and it looked really smooth.

I very much liked the iPhone 6S commercial: “The only thing that’s changed is everything.” It head-on addresses the knee-jerk criticism that the 6S/Plus look like last year’s 6/Plus by showing people using all the new features, all of which are pretty cool. 


  1. The “M” and “H” in LVMH are Moët and Hennessy — champagne and cognac. That’s conglomeration. ↩︎


Logitech Create: The First Third-Party Keyboard for iPad Pro 

Interesting:

Today Logitech announced the Logitech Create Keyboard Case for iPad Pro, developed closely with Apple to leverage the new Smart Connector. As a result, Logitech will bring to market the first ever third-party keyboard compatible with the iPad Pro Smart Connector, eliminating the need to power on, set up or charge the keyboard — it is always ready when you are. […]

The Logitech Create Keyboard Case for iPad Pro will be available in the U.S., and select countries in Europe and Asia at the same time the iPad Pro is available for purchase. Additional product information and pricing will be available on Logitech.com and our blog in the coming weeks.

Yet another sign of “new” Apple: working with a third-party company like Logitech in advance of a major new product introduction.

Adobe Survey: 62 Percent of Streaming Video Is Watched on an Apple Device 

Philip Elmer-DeWitt:

The chart below is based on Adobe’s analysis of 1.49 billion TV Everywhere authentifications in Q1 and Q2 2015. Between the iPad, iPhone, Mac, Apple TV and iPod Touch, Apple captured 61.9% of these viewers.

Windows PCs are in second at 18 percent; Android third at 9 percent.

And Apple hasn’t even launched its streaming video service yet.

From the DF Archive: ‘If You See That “If You See a Stylus, They Blew It” Quote, They Blew It’ 

I was wrong about one thing on this post from January: It’s come up way more than a thousand times already.

Last-Minute Predictions (Or: Pretty Sure I Was Wrong) 

Lot of little birdies out tonight in San Francisco. The consensus is that there’s only going to be one Apple event this fall, and it’s tomorrow. So if there’s an iPad Pro, it’s coming tomorrow, no matter how much or how little sense that makes.

TechCrunch: ‘Periscope Is Secretly Building an Apple TV App’ 

Two thoughts:

  1. This sort of thing could be what’s been missing from all previous living room boxes — a way for a company that’s hustling, like Periscope, to bring something new to the game. Simply put: what the App Store did for phones, maybe it can do for the living room.

  2. There’s a bit of irony here, given that Periscope has helped popularize vertical (portrait) video, and most people I know keep their TVs in landscape.


Prelude to Tomorrow’s ‘Hey Siri’ Apple Event in San Francisco

Or: Why I’m Not Expecting New iPads This Week

Last year’s September Apple event — the big one held at the Flint Center in Cupertino — had three main segments:

  1. iPhone 6 and 6 Plus
  2. Apple Pay
  3. Apple Watch (introduced as a One More Thing, the first without Steve Jobs)

Here’s what my gut tells me to expect at tomorrow’s event, at the Bill Graham Civic Auditorium in San Francisco:

  1. iPhone 6S and 6S Plus
  2. Apple Watch: WatchOS 2.0, third-party apps, new bands and accessories
  3. New Apple TV

Conspicuously absent from my guess is anything related to new iPads. I have no sources for this, no hints from any little birdies. This is just my gut feeling, based on Apple’s event schedule in previous years, and how long I think it will take for Apple to explain and demonstrate the three products above.

I’m going against the grain on this. John Paczkowski, reporting for Buzzfeed back on 7 August, said the new iPads (but maybe not the big new Pro model) were planned for this event:

Like Apple fall events past, this one too will focus on the company’s next-generation iPhones, which are expected to arrive at market with a pressure-sensitive Force Touch display, an improved camera system, and a significantly faster and power-efficient wireless chip. Sources say Apple executives are likely to show off the company’s latest iPads at this event as well, though that 12.9-inch “iPad Pro” seems to be a wildcard, still.

And then there’s Mark Gurman. Last week:

Apple’s September 9th event is set to be one of the company’s largest events in history, as is reflected by the expansive size of its San Francisco venue. Besides a pair of new iPhones, the substantially revamped Apple TV set top box, and new bands for the Apple Watch, Apple is currently planning to debut a pair of new iPads at next week’s event: the long-rumored iPad Pro, and a refreshed version of the iPad mini, according to trusted sources…

And then again, just yesterday:

Alongside the new iPhones, new Apple TV, new Apple Watch bands, and a gold anodized version of the Apple Watch Sport, Apple plans to debut a pair of new iPads on Wednesday: the larger iPad Pro and a new iPad mini.

Gurman and Paczkowski may well be right. But if they are, it doesn’t make much sense to me, and I’ll be very curious to figure out why Apple would want to announce all this at once, instead of splitting their fall announcements across two events, a big one in September and a smaller one in October — just like they have done since 2012.

One Event Scenario: Everyone agrees that new iPhones and a new Apple TV are set for announcement this week. I would be very surprised if Apple Watch didn’t get significant stage time as well — it’s a major new product heading into its first holiday quarter. The new iPhones are widely expected to have new force touch/taptic engine features — that’s the sort of thing that takes significant time to explain and demonstrate on stage. Plus, Apple usually demonstrates all the tentpole features from the soon-to-be-out-of-beta new version of iOS. Yes, they showed us those features back at WWDC — but they will show them again this fall, because that’s how it works. The new Apple TV is an altogether new platform — with a radical new remote and a full-on SDK and App Store, with a purported emphasis on gaming. That will necessarily consume a lot of on-stage demo time. If Apple is also going to unveil new iPads, including a major new 13-inch Pro model, that means either the event will run very long, or, some or all of these products will have rushed introductions and not get the time they deserve. And without the iPads being held for an October unveiling, there’s not enough left for a second event, which means that there will be no on-stage demonstrations or announcements for Mac hardware or OS X 10.11 (El Capitan) this year. It’s certainly possible that Apple could include the new iPads in this event, but there’s no way they could do the iPads and Mac/El Capitan all in this one event. Which means no Mac/El Capitan stage time this year.

Two Events Scenario: iPhones, Apple Watch, new Apple TV this week. That’s a full event, but not a crowded event. Then we all come back in mid-October for a second event, almost certainly at a smaller venue, where Apple reveals the new iPad lineup, new Mac hardware (like, say, the retina version of the 21-inch iMac) and Craig Federighi gets on stage to demonstrate all the new features in El Capitan. If “new iPads and Macs” were worth their own October event last year, why not again this year, when Apple is purportedly set to announce the iPad Pro? Especially given the way that Tim Cook remains staunchly bullish on the iPad’s long-term prospects, particularly in the business world — which, it seems obvious, is going to be a big part of the iPad Pro’s sales pitch. These new iPads would get more attention headlining their own (albeit smaller) event than they will if they get sandwiched between new iPhones and Apple TV.

It also seems to me that at one of these events, Apple will provide some sort of update on Apple Music. By tradition, that would be the September event, usually with a show-closing live performance (last year was U2). This would leave even less time to shoehorn new iPads into this week’s event.

Not only does the two-event scenario seem more likely to me, I’d go so far as to call the one-event scenario inexplicable. Possible, sure. But not logical.

A Few More Thoughts on the Timing of the iPad Pro

Again, from Gurman’s post last week:

The “iPad Pro” (which is actually the planned name of the device) is currently scheduled to hit retail outlets in November, following a pre-order campaign that will launch toward the end of October, sources indicate. While whispers within Apple point to the MacBook-sized tablet making its debut on next week’s stage, it is possible that Apple could still hold back the larger iPad for an early October event given the currently planned November ship date.

If it’s not going to be ready to ship to customers until November — and the whole Asian supply chain rumor mill seems to back that up — this seems like another reason for Apple to wait until October to announce it, no? Occasionally, such as with the original iPhone and last year’s Apple Watch, Apple will unveil a new product months ahead of it hitting stores. But the iPhone and Apple Watch were brand new product categories. That doesn’t feel like something Apple would want to do with a new product model in an existing category like the iPad Pro.

Again, I could be wrong, and perhaps it will all be clear to me tomorrow, but as it stands right now, I don’t see why Apple would unveil new iPads at this event.

About the Venue

The Bill Graham Civic Auditorium is enormous, with a seating capacity of up to 7,000. Last year’s September event venue, the Flint Center, has a capacity of around 2,400. That doesn’t mean Apple is going to fill the place with anywhere close to 7,000 people, though. Anecdotally, talking to friends, it seems like press passes for the event are relatively tight — and they’re certainly not loose. It’s possible that Apple is inviting scores of people from industries where I don’t have contacts (like gaming and Hollywood), but even then, I can’t see the number of invitees expanding that much compared to last year. (And last year’s event had a slew of invitees from the fashion and watch industries.)

Remember that white pop-up building Apple built outside the Flint Center last year? It was a big hands-on area for all the new stuff that had been announced that day. My guess is that Apple is building something similar again this year — inside the auditorium. It would be like the world’s biggest Apple Store, for one day only.

Update

Some post-publication comments from readers:

Federico Vitticci:

On @gruber’s piece:

  1. The only thing I heard is that iPad was happening, at least last week
  2. Big TVs need space

Interesting that he heard iPads were coming this week.

Eric Slivka:

@viticci @gruber Best argument for announcing iPad Pro tomorrow is to give devs more time to optimize for new size and features.

That actually does make some sense. But last year, Apple did not announce the iPhone 6 and 6 Plus early to give developers time to adapt. Apple expects developers to be doing the right thing, with size classes and etc.

Chad Edward:

@gruber Just listened to your show. Don’t you think Apple would have had a controlled leak by now of no iPad Pro? Like no Apple TV at WWDC?

In other words, since so many people now expect iPads tomorrow, would not Apple leak the fact that there aren’t — if I’m right that there aren’t — to the NYT or WSJ or Bloomberg?

They might! The fact that no one claiming “sources familiar with the matter” has yet said otherwise is probably the best sign that I’m wrong. But, there’s a big difference between Apple TV missing WWDC and the iPads missing this week. After June, the next event was tomorrow’s, three months away. After tomorrow, the next event, if there is a second fall event, is only a month away. And there’s plenty of Apple news to fill that month:

  • iOS 9.0 ships to customers next week.
  • Reviews of the new iPhones (and maybe Apple TV?) will drop next week.
  • Pre-orders for iPhones and Apple TV will start next Friday at midnight PT.
  • People will start getting their new iPhones later in the month. Maybe they’ll start getting their new Apple TVs too.
  • We’ll start hearing about developers making cool apps and games for Apple TV.

Next thing you know, it’ll be mid-October and we’ll see the new iPads. If I’m right. If I’m wrong, I guess we’ll see them tomorrow. 


The Stupid, It Runs Deep 

The Macalope takes a look at a Fortune piece headlined “Why Android Wear Will Give the Apple Watch a Run for Its Money”.

iPhone users won’t be able to download third-party apps either, though this should be less of a dealbreaker.

Sure, who likes downloading apps? Practically nobody. Most of those “billions of apps downloaded” numbers Apple likes to report come from one guy in Duluth, Minnesota.

This guy has it completely backwards. The tight integration required between today’s smartwatches and their tethered phones means that anything other than a first-party solution is going to be rough going. Apple Watch only works with iPhone, and iOS is tied down such that no other smartwatch is going to offer a competitive experience for iPhone users.

Like I wrote two weeks ago, this is why I think the stakes are higher for Apple with the new Apple TV this year than they were for Apple Watch last year. Set-top boxes aren’t integrated with your phone. An iPhone user can freely choose a Roku or Fire TV or Chromecast and have a great experience. Apple TV has to be excellent, on its own, for it to succeed.

There’s Nothing Like an Impending Apple Event to Bring the Jackasses Out of the Woodwork 

Matt Krantz, writing for USA Today under the headline “Apple’s Latest iPhone 6S Is Already a Bore”:

Other new products including the iPad, Apple Watch and Apple Music have failed to meaningfully diversify the company’s offerings — especially profitability.

Is the iPad iPhone-like in profitability? No — but nothing else on the planet is, either. I think most companies, including Apple, would love to add a new product with iPad-sized profits their offerings.

Apple Watch has been on the market for a grand total of four months, and has yet to see its first holiday quarter. Apple Music launched two months ago and every single person using it is still within the three month trial period. Where do they find people like this guy?

‘But by Being Hit You Become Bigger, and That Makes You Feel Really Happy.’ 

So great: Shigeru Miyamoto explains the design of level 1-1 in Super Mario Bros.

Gizmodo: ‘The Real Reason Netflix Won’t Offer Offline Downloads’ 

Gerald Lynch, writing for Gizmodo:

Netflix however remains firm in its stance that it’s not going to offer offline downloads through its mobile applications, even in the face of competition from its rival. But why?

According to Neil Hunt, Netflix’s Chief Product Officer, Netflix users won’t be able to handle the complexity the added choice will bring.

“I still don’t think it’s a very compelling proposition,” said Hunt, speaking to Gizmodo UK at the IFA tradeshow in Berlin.

“I think it’s something that lots of people ask for. We’ll see if it’s something lots of people will use. Undoubtedly it adds considerable complexity to your life with Amazon Prime — you have to remember that you want to download this thing. It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity.”

This amused me greatly, as I read it while flying across the continent. Without even standing up, I see at least four passengers watching movies they’d downloaded to their iPads and MacBooks. Air travel alone is a compelling use case for offline video, but I think cellular data caps are an important factor too.

Complexity isn’t the reason why Netflix doesn’t allow offline viewing. It’s just their excuse for not having it yet. It’s right out of the Steve Jobs handbook: something you don’t offer is a terrible idea, until you offer it yourself, at which point you explain why your solution is the first to get it right.

‘An Action Movie Driven Almost Exclusively by Words’ 

Pete Hammond, writing for Deadline after the Telluride premiere of Steve Jobs:

Boyle said the script is 200 pages and it is densely filled with the kind of dialogue only Sorkin seems to specialize in these days. It’s actually thrilling to listen to, an action movie driven almost exclusively by words, a rare thing for sure in today’s visually driven cinema. Boyle told me at the 221 South Oak dinner after-party that it was unlike anything he had ever done before, and a bear to edit due to Sorkin’s precise style of writing. His direction is flawless and really keeps this thing moving, avoiding the static pace it might have been in lesser hands. The result is well worth it, and those magical words provided lots of opportunity for great acting performances led by Michael Fassbender’s spot-on and relentless portrayal of the not-very-likable computer genius.

Sounds so great.

How to Set the Size of Finder Windows, and Other Tips 

Christopher Phin:

To have Finder windows in OS X open at a consistent size and location, open a new Finder window, resize it to how you want, then, and this is the important bit, close it again before you do anything else. Just open the window, resize and reposition it, then close it. Don’t click icons inside it. Now, subsequent new windows will be at the same size and position.

Vintage 2012 Henry Blodget Claim Chowder 

Henry Blodget, three years ago:

Over the past few days, the latest round of purported pictures of Apple’s forthcoming iPhone 5 have hit the web. And I can’t be the only potential customer who is deflated by what they see.

In fact, I’ll go far enough to say that, if the iPhone 5 looks like the pictures that have recently appeared, Apple may be screwed.

Why? Because the “iPhone 5” looks pretty much like the iPhone 4S. Which looked exactly like the iPhone 4, a phone that is now two years old.

Those pictures looked exactly like what the iPhone 5 turned out to be. Good call, Henry.

NYT: ‘New Apple TV Is Said to Focus on Games, Challenging Traditional Consoles’ 

Nick Wingfield, writing for the NYT:

Could a new Apple device — one linked to the television — shake up the market for game consoles?

The idea no longer seems ridiculous to many people in the games business.

Apple is expected to make games a primary selling point of its new Apple TV product, which is scheduled to be announced on Wednesday in San Francisco, according to people briefed on Apple’s plans who spoke on the condition of anonymity.

The Talk Show: ‘A Full Canseco’ 

For your listening pleasure in the days leading up to Wednesday’s Apple event in San Francisco, a new episode of my podcast, The Talk Show, with special guest John Moltz. Topics include Google’s new logo, new iPhones, Apple TV, round-vs.-square watches, and more.

Brought to you by these great sponsors:

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For Meetings 

My thanks to For Meetings for sponsoring this week’s DF RSS feed. For Meetings is, well, an iPad app for use in meetings: recording meeting notes, agenda items, actions, attendees, and more. It’s an unusual name, but after thinking about it, it’s kind of genius in its aptness.1 If you read about For Meetings here in this post on DF today, but then try to remember the name of it a few weeks from now when you find the need for it, you will recall it just by asking yourself “What was that iPad app for meetings?”

Creating and publishing official “meeting minutes” seems like a total pain-in-the-ass, and For Meetings is entirely focused on reducing the friction and drudgery involved. It makes great use of the iPad’s larger screen — it’s the sort of app and use case that the purported upcoming iPad Pro is targeting. This is about using an iPad as a serious business tool. Structure content using bullet points and numbered lists. Visualize attendees, apologies, and absentees. Use tags to organize your meetings.

Find out more (and watch a demo video) at their website, or download it — for free — from the App Store.


  1. They style the app’s name “for Meetings”, with a lowercase leading “f”. DF house style is to title case all proper names, with a handful of exceptions for prefixes like Apple’s iNames↩︎

Temple Beats Penn State for First Time in 74 Years 

This is the best thing to happen to college football in Philadelphia in my lifetime:

After 39 games of coming up empty against the state’s predominant football program, the Temple Owls came up with the signature victory they’ve been seeking since returning to “big-time” football in 1970.

Led by quarterback P.J. Walker and a swarming defense that totally befuddled Penn State quarterback Christian Hackenberg, the Owls upset the Nittany Lions, 27-10, in the season opener for both teams before a record crowd of 69,176 at Lincoln Financial Field. It was Temple’s first win against Penn State since 1941.

DirectLinks: Safari Extension That Circumvents Google and Facebook Link Redirects 

Great little Safari extension from Canisbos:

This extension circumvents certain techniques used by Google and Facebook to track link clicks.

When you click a link in Google search results, Google uses JavaScript to replace the actual link with an indirect one, which they use for click tracking. Google then redirects the browser to the actual destination after logging the click. DirectLinks disables the JavaScript that replaces real links with indirect ones, so that when you click a search result link, Safari goes straight to the destination.

If you’ve ever tried dragging-and-dropping a URL from Google search results and getting a Google redirection URL instead of the actual URL you wanted (and Google’s JavaScript will show the actual URL in the status field if you hover over the link, so it’s impossible to tell that’s what’s going to happen), this extension is for you. There are obvious privacy benefits as well.

Boston Red Sox Fire Beloved Play-by-Play Announcer, Then Ask Him to Tweet That He Wasn’t Fired 

Joe Rodgers, writing for The Sporting News:

The Red Sox, who have angered fans with their decision to dismiss beloved play-by-play announcer Don Orsillo after this season, reportedly tried to defuse the backlash by asking Orsillo to lie about the reason behind his departure.

According to Boston radio station WEEI, NESN requested Orsillo tweet that the decision to part ways with the network was mutual, when in fact the network dumped him for Dave O’Brien in order to “re-energize” the team’s television’s broadcasts. Orsillo declined.

Orsillo, who has been the network’s play-by-play voice for Red Sox baseball since 2001, has the support of more than 58,000 fans who have signed an online petition to keep him in the broadcast booth.

This is really a bizarre story. I’m a Yankees fan, so I don’t watch many Red Sox telecasts, but I’ve watched a few over the years (via my MLB At Bat subscription) when the Sox were playing important games down the stretch. Orsillo is a great announcer — it’s no surprise that fans are upset.

Here’s a tip to the Red Sox organization: a better way to “re-energize” the team’s telecasts would be to field a team that isn’t in last place.

Jonathan Kim on Alex Gibney’s ‘Steve Jobs: The Man in the Machine’ 

Jonathan Kim calls it “an Apple-hater’s manifesto”:

Steve Jobs, the co-founder of Apple and the man credited with bringing both personal computers and advanced mobile electronics to the masses, died on October 5, 2011. But the battle to define both the man and his legacy is being waged right now in the form of several books and high-profile films, the latest of which is the documentary Steve Jobs: The Man In the Machine, from Oscar-winning director Alex Gibney, a man I’ve interviewed in the past and whose work I greatly respect.

That’s why it really bums me out that The Man In the Machine makes little attempt to portray someone who was, by most accounts, a complex, iconic, but all-too-flawed man who, over the course of his career, could be both inventor and thief, monk and businessman, brat and sage, tyrant and beloved leader, and managed to use those conflicting traits to both change the world and create the most valuable, influential, and admired company on the planet. Instead, The Man In the Machine is focused largely on the thesis that Jobs was always and only a jerk, that people who enjoy Apple products and admire Jobs are idiots and cult members, and that the computer revolution that was born of Jobs’ vision must inevitably contain the same ugly darkness Gibney feels is Jobs’ defining trait, despite any evidence to the contrary.

Sounds like the film equivalent of Yukari Iwatani Kane’s book Haunted Empire — an attempt to fit the facts to a preconceived narrative, rather than craft a narrative from the actual facts.

Two Kinds of People 

Beautiful, clever blog by João Rocha. From the about page: “There are only 2 kinds of people in this world, those that find this blog hilarious and those that have no sense of humor whatsoever.”

How to Get a New Finder Window the Size You Want 

Glenn Fleishman, writing last month for Macworld:

In Yosemite, I tested one suggestion after I was unable to set a window’s default opening behavior. I created a model window, closed it, and then closed all windows (Command-Option-W, Option plus close button, or hold down Option while selecting File and choose Close All Windows). Then I held down Option and right-clicked the Finder icon in the Dock and selected Relaunch.

Voila! After that point, whenever I resized a Finder window, all subsequent windows would open in the same dimensions, offset slightly in location, including the width of the sidebar. I tried this in the current public El Capitan beta, but had zero luck. Perhaps it will be fixed by release.

It’s a little depressing that all these years later, the OS X Finder is still so bafflingly flaky at stuff like remembering windows sizes and positions.

Apple and the TV Market 

Well-researched, insightful piece by Pavan Rajam:

There is clearly a viable market for streaming media players like Apple TV, Roku, and Amazon Fire TV. However, the bigger opportunity is breaking into the market for Pay TV set top boxes, which today are less compelling products but retain access to the content consumers want. The only way any tech company will be able to pull that off is by having a TV Service to accompany their hardware. Of the companies with streaming media products on the market, only one is rumored to be working on such a service.

Unlike its competitors, Apple is playing the long game in the TV market. Apple TV’s long term goal is not about beating Amazon, Google, or Roku in the streaming media player market, it’s about redefining the TV market by building a true smart TV platform.

‘Death to Bullshit’ 

Brad Frost:

We’re bombarded by more information than ever before. With the rise of all this information comes a rise of the amount of bullshit we’re exposed to. Death to Bullshit is a rallying cry to rid the world of bullshit and demand experiences that respect people and their time.

There’s a blog listing examples of bullshit. (I would argue that there’s a wee bit of bullshit on the no-bullshit version of the blog: all of the links are Tumblr redirects, so you can’t see the URLs where they lead. It almost feels wrong to complain about that, because I am so totally on board with the fight against bullshit, but I really do think URL redirects — particularly ones that completely obscure the destination — are bullshit.)

Who Is NetNewsWire 4? 

Jesper:

Because the answer to “who is NetNewsWire for?” used to be “people who want to use an RSS reader that’s stable, full featured, regularly updated and fast to use”. And that’s not the case any longer. For example, NetNewsWire 4.1 could just be the reimplementation of the back/forward buttons for article item selection, such that if I went to an item and then went to another item and since the first one now was marked as read, I have to hunt to find my way back to it, I could just press the back button, and I would happily buy two extra licenses just for giving me some of the sophistication back.

“Who is this for?” is an essential question when you’re designing any app.

RSS Readers 

Dan Moren, writing about NetNewsWire 4 at Six Colors:

Of course, the real question is whether an RSS reader is still software that people get worked up about. With the demise of longtime RSS staple Google Reader and the incursion of social networks and alternative news reading apps like Flipboard, Nuzzel, and soon Apple News, an RSS reader seems decidedly last decade. It’s a challenging environment into which to drop a new product — even one with as respected a brand as NetNewsWire.

RSS readers exploded in popularity a decade ago, and Dan is right that their use has died down dramatically. But I think “RSS is dead” is the new “email is dead”. And I know from my server stats that an awful lot of people still read Daring Fireball in an RSS reader — many of them using NetNewsWire. For me, as a news junkie, an RSS reader is something to get worked up about.

Brent Simmons:

There are plenty of software categories that are hot when they’re new, and then they settle down. RSS as a format remains huge (ask your local podcaster) — and RSS readers have become a type of productivity software that some people like and some people don’t. Simple as that.

NetNewsWire 4.0 

Black Pixel has finally shipped NetNewsWire 4.0 for Mac — and an all-new iOS app, and a new sync service. The apps are solid, and so far the syncing is working flawlessly and quickly for me.

But, I have some concerns. First, I think the prices are too low: $10 for the Mac app; $4 for the iPhone app; and the syncing service is free. I don’t see how that’s sustainable.

Second, Black Pixel has simplified so much, they’ve removed a lot of what made NetNewsWire NetNewsWire. Let Apple News and Flipboard be the simple news readers — I think the opportunity in today’s world for a non-free Mac RSS reader is at the high-end.

Michael Tsai:

It still has the “lite” feature set, nothing like my beloved NetNewsWire 3. There are no smart folders. There’s no meaningful AppleScript support. It doesn’t support the system share menu.

One can argue that most people don’t use smart folders, and few people script apps with AppleScript — but that’s exactly why there’s an opportunity for a paid app that does support such things. This is why BBEdit has so many esoteric features. This is why apps from Omni and Panic have esoteric features, and in Omni’s case lots of customization options.

Peter Kafka: Apple Discussed Podcast Deal With Bill Simmons 

Peter Kafka, writing for Recode:

And more recently, Apple showed interest in signing up former ESPN star Bill Simmons to an exclusive audio podcast deal. Apple media boss Eddy Cue discussed the idea a couple of times with Simmons this summer, say people familiar with the talks, who say that they were preliminary at best.

In July, Simmons ended up signing a “major exclusive multi-year, multi-platform agreement” with HBO; an HBO rep says that deal includes a podcast that should debut in October. It’s reasonable to assume that those podcasts will be available on Apple’s iTunes platform, as well as other outlets.

Interesting idea, but I wonder how the exclusivity would have worked? Would listeners have to use Apple’s Podcast app? Would they use DRM on the audio? If they didn’t, what would keep people from listening to the show using non-Apple devices? Podcasts have always been like websites — something anyone can consume using any app on any device. The complete opposite of “exclusive”.

SiriusXM has exclusive audio shows (most famously, Howard Stern), but to listen to them on your phone, you have to use their app, and their app is absolutely terrible. Update: Maybe that’s what Apple was thinking with Simmons — it wouldn’t be a “podcast” really, but a show you can listen to on Apple Music?

A Ruling for Tom Brady Ignores the Biggest Question 

William C. Rhoden, writing for the NYT:

The ruling clearly is a victory for the New England Patriots, for Brady, for the N.F.L. Players Association and for critics who argue Goodell has too often acted arbitrarily and hypocritically and even hamhandedly in administering discipline. But the decision did not address — because it was not asked to — the more important issue of sportsmanship that was at the heart of the suspension, and of what Brady knew about a supposed plan to deflate the footballs he used in last seasons A.F.C. championship game.

What a weird saga this whole deflate-gate thing is. Feels more like a storyline from pro wrestling than from a real sport.

Samsung’s Tizen-Based Gear S2 

Dan Seifert, writing for The Verge after some hands-on time with Samsung’s upcoming new watch:

The impressive things with the Gear S2 don’t end with its new design: Samsung’s actually figured out a really smart interaction model for smartwatches that I’m shocked no one else has done yet. There’s the touchscreen, yes, just like most other smartwatches, and the Gear S2 has a couple buttons on its side for home and back. But its real trick is in the rotating bezel, which lets you quickly and easily scroll through lists, apps, watch faces, and whatever else you might be looking at on the screen. It’s more predictable and intuitive than the Apple Watch’s Digital Crown and is a joy to use.

It does seem clever, and it’s a design that embraces the circular watch face.

The S2’s screen is colorful, sharp, and bright, and looked great in the few minutes I got to spend with the watch. It has an always on ambient mode — like many Android Wear watches — that makes it easy to quickly check the time. But this isn’t an Android Wear watch: it’s running Samsung’s proprietary Tizen platform. In the past, that was a huge red warning flag, but Samsung’s cleaned up its act, and the software on the Gear S2 is fast and intuitive. There are lots of different watch faces to choose from, including new “dynamic” faces that can update with various bits of information, and you can see all of your phone’s notifications and reply to incoming messages with canned responses, emoji, or text dictated by voice.

Some quick thoughts:

  • Using Tizen is huge. It separates Samsung from everyone using Android Wear, and gives them what Apple has: complete control over everything. I’d still bet against them switching to Tizen on the phones — even if they can pull it off technically, it’d be so hard for them to get iOS/Android levels of third-party developer support.

  • They’ve gotten the size down to something reasonable. I still think these look like men’s watches though, both because of their size and their design cues.

  • From what I’ve seen in the videos and photos, it looks like Samsung is using black backgrounds for most of the UI, like Apple Watch does. Android Wear’s use of white and primary-colored backgrounds just doesn’t look good on a watch.

Variety: Apple Exploring Original Programming 

Andrew Wallenstein, writing for Variety:

The moment the media and technology industries have been expecting for years may finally be arriving: Apple is exploring getting into the original programming business.

Sources indicate the Cupertino, Calif., colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters, from its negotiations with programmers for Apple TV to its recent faceoff with Taylor Swift.

On the one hand, everyone else is doing it, so why not Apple? On the other hand, Apple makes devices where Netflix and HBO provide content/apps. If Apple starts competing against Netflix and HBO in content production, do they risk spoiling those partnerships?

Here’s a what-if: What if Apple had bought Pixar instead of Disney?

Alliance for Open Media 

Frederic Lardinois, reporting for TechCrunch:

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix today announced that they have formed a new open source alliance — the Alliance for Open Media — with the goal of developing the next generation of royalty-free video formats, codecs and other related technologies.

It’s not often we see these rival companies come together to build a new technology together, but the members argue that this kind of alliance is necessary to create a new interoperable video standard that will work across vendors and platforms. While it goes unmentioned in the announcement, it’s also clear that none of the members involved in this alliance want to have to pay royalties to the likes of MPEG LA.

There seems to be a conspicuous absence from the list of companies involved.

Mark Gurman on Apple TV 4 Hardware 

Mark Gurman, writing at 9to5Mac:

The current Apple TV design, first released in late 2010, has 8GB of internal storage for caching media, and the fourth-generation boxes in testing surprisingly range from 8 GB to 16 GB of storage. We are told that Apple has considered two pricing strategies: the simultaneous release of a $149 base model with 8 GB of storage alongside a $199 16 GB model, or the release of the 16 GB Apple TV alone at $149. In either case, Apple will offer a $149 Apple TV.

While the new Apple TV will include an App Store for deep support for gaming, sources say that the limited storage offered by 8 GB and 16 GB flash memory is appropriate for the new model, as all content outside of applications will be streamed directly from the Internet.

It seems silly to have two pricing tiers separated only by 8 GB of storage. Seems a lot simpler to just go with one model with 16 GB of storage and be done with it. Keep it simple.

Curious too what Apple is going to do with the existing Apple TV? If the new model is as much improved as we’re all speculating — with a better controller and an actual App Store — I would think Apple would replace the current Apple TV with the new one. But the current model costs only $69. If they replace it in the lineup, and if Gurman is right about the new model starting at $149, it would mean the price of Apple TV would more than double. Even if you disregard the price drop from back in March, the price would still be going from $99 to $149. I can’t recall that ever happening before. But, it really does sound like the new Apple TV will be an unprecedented upgrade.

And for as much as we think we know about the new Apple TV, Apple has successfully kept a lot of it under wraps. We have a basic description of the remote control, but we don’t know how you’re going to move around the UI, or what the software interface actually looks like. I’m pretty excited about that.

The William T. Sherman of Crazy 

Josh Marshall:

But the speed issue is an entirely separate advantage, one Trump is dominating first because he’s been playing this game for decades but especially because he’s adept at social media and is palpably going by gut and operating on his own without the complex messaging operations that cling on to every other candidate. News organizations and media figures can always move faster than candidates because they have to hold press conferences and prep for them or send out press releases which by definition need to go through the media itself. Twitter has the added advantage of allowing him to flick the news cycle without showing his face or getting questions in response. But the whole picture brings home just how much the modern campaign is built around risk aversion, protecting the candidate from him or herself.

When you see tweets like these you are absolutely certain Donald Trump wrote them himself. It’s definitely him, as clear as a tweet from Chuck Grassley could only possibly be from the senator himself.

The same thought has struck me regarding Trump’s tweets. They’re so in his voice — it couldn’t be more clear that he writes them himself, just winging them from his phone. (It looks like they’re all sent from Twitter for Android.)

Google’s New Logo 

Google:

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.

Their old logo was goofy. This new one is simply garbage. Just right for a company with no taste.

iMore’s Apple Watch Survey 

Some fascinating numbers. Just one example: stand alerts:

  • 25% stand up every time they get an alert.
  • 46% stand up most of the time.
  • 15% stand up some of the time or less.
  • 14% turn them off.
  • 1% leave them on but ignore them.
Daring Fireball RSS Feed Sponsorships 

DF’s RSS feed sponsorships are sold out through the end of October, with one exception: next week. If you’ve got a product or service you’d like to promote to DF’s audience, get in touch.

Update: This week’s spot has been sold, but a few spots later in the year remain open. My thanks to everyone who inquired about this week’s spot.

Mapbox Mobile 

My thanks to Mapbox for again sponsoring this week’s DF RSS feed to promote Mapbox Mobile for iOS, their newest open source SDK for adding maps and location to any app. Mapbox comes with beautiful, pixel-perfect vector maps in a variety of styles: detailed streets for navigating cities, terrain for adventuring, and satellite imagery for seeing the world up close.

Mapbox’s analytics dashboard provides a continuously updated view of the map usage in your app, from places where your app is popular to average daily users. Mapbox’s Cocoa API works just like Apple’s MapKit — just swap out MKMapView for MGLMapView. Their “First Steps With the Mapbox iOS SDK” guide shows just how easy it is to switch. Start developing with Mapbox Mobile for free today.

The Talk Show: ‘90 Minutes or Bust’ 

Special guest Ben Thompson returns to the show. Topics include: our top complaints about Apple Watch, Apple making a car, the New York Times’s profile of Amazon’s work culture, and more.

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Reading the Apple Event Tea Leaves With Actual Witches 

Katie Notopoulos, writing for BuzzFeed:

When Apple sends out invitations to its events, like the one coming up on Sept. 9, the tech press loves to try to “read the tea leaves” in a search for clues as to what will be announced. But what the hell do a bunch of tech bloggers know about divination? In order to find out what’s really going to happen at the Sept. 9 Apple event, you need someone who can actually read tea leaves. Professional journalists are useless at this. So I asked professional psychics.

Probably more accurate.

Apple Is About to Lay Down Its TV Cards 

Matthew Panzarino:

Some very smart people I’ve been talking to suggest that, by building a platform, Apple is generating leverage that it can use to great effect in these negotiations. A mid-market breakout box offering is one thing, but a huge, rumbling platform with an upward trajectory of living-room dominating apps and third-party content is another beast. If, obviously if, Apple is successful with the Apple TV, it could be in a position to dominate content in a way that no other “smart” TV platform has before it.

If Apple did indeed “delay” the Apple TV from being released at WWDC, then it probably had a reason. And, if my sources are correct, that reason could well be polish, polish, polish. The experience of using it is said to blow away the types of junky smart TV interfaces we’ve had to deal with so far. This is the first real Apple TV product.

This, my friends, is the most-informed, best-written piece on Apple TV that you will find before September 9.


‘It May Seem Silly’

Jon Evans, in a piece for AOL/TechCrunch headlined “Don’t Be Apple”:

There is so much to admire about Apple. They make superb, beautiful products. Their amazing comeback story is unparalleled in corporate history. […] So why do I think they represent so much of what’s wrong with the tech world? It’s because they have, I think, an almost Shakespearean tragic flaw: their obsession with centralized corporate control of the devices they sell. […]

What could go wrong? Well, let’s get dystopically speculative for a moment. Can you remember some of the most hyperbolic overreactions to the fall of the World Trade Center, and how they were welcomed by large swathes of the American public? Can you imagine a future in which, following a similar tragedy, Apple rolls over and becomes a de facto arm of surveillance states? I sure can — and Apple’s centralized-command-and-control ecosystem would make it worryingly easy to turn every iOS device into an eye and ear of the panopticon, more or less overnight.

At which point we’d be forced to continue using these spyware Apple products because… ? And engineers at Apple would continue working for the company rather than resigning en masse because… ? And Apple would suffer no bad publicity for its cowardice because… ? Because: Tim Cook could surely flip a switch that would enable this surveillance without anyone noticing.

This advice is madness. Evans is recommending against using a platform that is secure and private today, from a company with a consistent decades-long track record in this regard, because in the future they might turn coat and become an accomplice of government mass surveillance, even though, if that came to pass, we could and would all just abandon the use of Apple products.

You can aim similar criticisms at Android, too, but they would miss the mark. Love it or hate it, Android is not near [sic] as centralized as iOS, and Google is not nearly as controlling as Apple. It’s open-source, and major organizations can — and do — fork it to create their own independent versions.

Parts of Android are indeed open source — “except for all the good parts”.

Apple fights an ongoing war with iOS jailbreakers, claiming that their work is “potentially catastrophic”; Google makes it especially easy to root Nexus devices. […]

Glenn Fleishman, writing for Macworld last month, “Hacking Team Hack Reveals Why You Shouldn’t Jailbreak Your iPhone”:

A massive breach in the private data of a firm that sells software to governments to spy on communications shows that jailbroken iPhones are vulnerable. […]

Two security outfits — the commercial Kaspersky Lab in Russia and academic Citizen Lab in Canada — first revealed in June 2014 that they had discovered and decoded Hacking Team’s smartphone-cracking software. The reports at that time indicated that only jailbroken iOS devices could be hijacked, but that malware could be installed on an iOS device when connected to a computer that was confirmed as trusted, and which had been compromised.

That external analysis has now been complemented by the Hacking Team’s internal documents. One price list shows a €50,000 ($56,000) price tag on an iOS snooping module with the note, “Prerequisite: the iOS device must be jailbroken.”

Apple works to close jailbreaking exploits because they are potentially catastrophic.

Back to Evans:

It may seem silly to criticize a fantastic company that makes superb products and delights its users on the basis of an abstract philosophical dispute.

Even the most jacktastic article usually has one true sentence.

But I have a sneaking suspicion that over the next year this dispute will grow more and more concrete. Maybe, as this contrast heightens, Apple will see the light; maybe instead of fighting jailbreakers, they will offer jailbreaking and sideloading as an option for power users out of the box, just as Android does. That alone would be a huge seismic shift.

But I’m not holding my breath. And until and unless that happens, I find it hard to recommend the iOS ecosystem in good conscience, despite its power and beauty, because Apple refuses to return any of the trust it demands from its users.

So let’s get this straight: Jon Evans is deeply concerned about a hypothetical dystopic fantasy scenario where Apple turns a 180, abandons all of the privacy principles the company has adhered to for decades and has prominently promoted as a competitive advantage, and begins cooperating with the U.S. government to surveil iOS users. To alleviate his concerns, Evans wants Apple to stop its efforts to close jailbreaking exploits, and in the meantime, he can’t “recommend the iOS ecosystem in good conscience”. This, despite the fact that in the actual world, today, we know for a fact from the Hacking Team data breach that various governments around the world — including Russia, Saudi Arabia, Egypt, Kazakhstan, Ethiopia, Bahrain, Morocco, Sudan, Azerbaijan, and Turkey — have been sold software that allows them to snoop on iOS devices, but only if the devices have been jailbroken.

I’m sure iOS users want Apple to get right on this. 


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