‘2001: A Space Odyssey’ Icon Set 

Nice set of icons by Mischa McLachlan.

‘Edge’ Is Back in the U.S. and U.K. App Stores 

Remember Edge, the iPhone game that was forced out of the U.S. and U.K. App Stores after some jackass claimed a copyright on the word “Edge”? Well, Edge is back. I bought it last night and I highly recommend it, as does my five-year-old son. Very fun.

Comments on Comments on Zeldman’s XHTML WTF 

There are a lot of misunderstandings out there regarding HTML 5.

The Setup: John Siracusa 

Another great entry in Daniel Bogan’s excellent The Setup.

Using Automator to Create a Simple Interface for ffmpeg2theora 

This lets you transcode video to Ogg Theora right from the Finder, either via the contextual menu or by drag-and-drop. Personally, I don’t mind using the Terminal for this, but Automator is a great solution for wrapping command-line tools.

Email Full-Resolution Photos From the iPhone 

Good tip: If you use copy-and-paste instead of the “Email Photo” button in the Camera app, you can email the full-resolution version of the photo.


Creating Ogg Theora Files on Mac OS X With ffmpeg2theora

To use the HTML 5 <video> tag in Firefox 3.5, you need video files encoded in the Ogg Theora format. Apple doesn’t support this format at all, so you can’t just export Ogg files from QuickTime like you can with H.264/MPEG-4. I spent some time trying to find the best easy way to create Ogg Theora files on Mac OS X, and I think ffmpeg2theora is it.

In his “Video for Everybody” article I linked to yesterday, Kroc Camen suggests using HandBrake to create Ogg Theora files, but I couldn’t get it to work in HandBrake 0.9.3 (the current release version) without crashing. (Well, one time it created a file without crashing, but the file was corrupt.) It ends up that HandBrake’s broken Ogg support is a known issue with no easy solution, and so Ogg support has been removed from the current branch of HandBrake, and there are no plans to bring it back.

Camen also linked to Xiph, an open-source QuickTime component that adds Ogg Theora playback and export to QuickTime. I don’t want to install this, however. For one thing, the only open-source QuickTime component I’ve ever had a good experience with is Perian. For another, I don’t want Ogg playback support in QuickTime. The fork in supported codecs for the <video> tag — Safari won’t support Ogg Theora and Firefox and Opera won’t support H.264 — doesn’t mean you can’t support all three browsers. It just means that to support all three, you need to include at least two <source> elements within the <video> tag, one pointing to an H.264-encoded file, the other to an Ogg Theora file, like this:

<video>
    <source src="example-video.mp4" type="video/mp4" />
    <source src="example-video.ogv" type="video/ogg" />
</video>

This serves the H.264 to Safari, the Ogg Theora to Firefox. And for Chrome 3.0, which supports both formats, this should serve the H.264 version because it’s specified first.

ffmpeg2theora is the one tool I found that simply just works for transcoding to Ogg Theora. The downside to ffmpeg2theora is that it’s only available as a command-line tool. But:

  1. It has a nice Mac OS X .pkg installer. Launch it, authorize it with admin credentials, and it’ll install the ffmpeg2theora tool in /usr/local/bin/.

  2. The command-line syntax could not be simpler. You just type:

    ffmpeg2theora example.m4v
    

    and it gets to work, outputting a file named example.ogv right next to the .m4v file. It shows an updating progress message in Terminal while it’s working. There are more options (and it comes with a man page that documents them), but in my testing you can just use the defaults.

ffmpeg2theora’s output looks good. I gave it a 3.9 MB H.264 file as input, and it created a 3.5 MB .ogv file that looked pretty good — way better than typical web video in a Flash player — when I played it back in VLC and Firefox 3.5. 


Modes, Quasi-Modes, and the iPhone 

Lukas Mathis has been writing some of the most insightful essays on UI design I’ve read in ages. He has a great piece today on modes and “quasi-modes”:

Quasimodes require the user to do several things at the same time, such as holding down the Shift key while typing. Modes, on the other hand, allow users to do things sequentially — hit Caps Lock, type, hit Caps Lock again. Sequential actions, especially if guided well, are often easier to execute than parallel actions.

And he argues (correctly, I say) that the iPhone’s new modal interface for selecting text is superior to the WebOS’s quasi-modal interface.

XHTML 2 Is Dead, Long Live HTML 5 

The W3C’s XHTML 2 effort is (thankfully) now officially dead, not just effectively dead. This is good news for HTML 5, as there’s no longer any dispute over which standard is the future of HTML.

Getting Pretty Lonely 

Smart essay from Daniel Jalkut on how the GPL discourages participation from many (if not most) developers.

Apple Retail Stores Can Now Replace Broken iPhone Screens 

Speaking of fixing cracked iPhone screens, Jim Dalrymple reports:

The Loop has confirmed that if your iPhone has a broken screen and you take it to an Apple retail relocation, they have the capability to fix it on the spot. The machine, which is located out of customer view in the back of the store, reportedly separates the iPhone from the screen, allowing a new one to be installed.

Of course, your screen doesn’t have to be completely smashed to need some sort of replacement done. Some users have reported dust particles on the inside of the screen as well.

How to Replace a Cracked iPhone 3G Screen 

Step-by-step instructions, with photos, from Jeff Carlson.

Leaked AT&T Memo: iPhone 3GS Generated ‘Best Ever Sales Day’ 

MacDailyNews has obtained an internal AT&T memo:

On this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

Kroc Camen: Video for Everybody 

No-JavaScript HTML 5 markup from Kroc Camen that works across browsers and platforms and requires only two video source files: H.264 and Ogg Theora. (In browsers that don’t support HTML 5’s <video> tag, it falls back on Flash, QuickTime, and Windows Media.)

Ian Hickson on Codecs for the HTML 5 ‘audio’ and ‘video’ Tags 

The goal was for there to be at least one standard video codec that would work across all HTML 5 browsers — one format that would work across browsers and platforms with no plugins.

But, alas, the result is an impasse. Apple won’t support Ogg Theora, and Mozilla and Opera won’t support H.264. (Google, admirably, is willing to support both in Chrome, but they don’t consider Ogg good enough to use for YouTube.) So there will be no standard HTML 5 video codec. So it goes.

(Let it be said that Ian Hickson is the Solomon of web standards; his summary of the situation is mind-bogglingly even-handed and fair-minded.)

PragPub 

The Pragmatic Programmers’ new free monthly programming magazine, edited by Michael Swaine, former editor of Dr. Dobb’s Journal (and, once upon a time, an excellent columnist for the old MacUser magazine). Available in PDF, mobi, and epub formats. (Via Michael Tsai.)

Chris Anderson’s ‘Free’ Contains Numerous Uncredited Passages From Wikipedia 

Waldo Jaquith, at The Virginia Quarterly Review:

In the course of reading Chris Anderson’s new book, Free: The Future of a Radical Price (Hyperion, $26.99), for a review in an upcoming issue of VQR, we have discovered almost a dozen passages that are reproduced nearly verbatim from uncredited sources. These instances were identified after a cursory investigation, after I checked by hand several dozen suspect passages in the whole of the 274-page book.

Jaquith includes half a dozen incriminating examples. Plagiarism is a strong word, but there’s no other way to describe some of these passages.

Anderson has responded, acknowledging it as a “screwup”, on his Long Tail weblog.

An Ant, Close Up 

GigaPan:

This ant is composed of 400 pictures, and it’s magnified 400x using a scanning electron microscope. The ant was given to us to image by Brian Fisher an entomologist at the California Academy of Sciences.

The intersection of horrifying and wonderful.

Layer Tennis 2009 Finals 

On the one side: Gregory Hubacek, who played his way out of the qualifiers and had the toughest draw in the playoffs. On the other: defending champion Shaun Inman. In the commentary booth: Jason Santa Maria and yours truly.

See you next Friday, July 10.

The Em and En of iPhone 3.0 

Jeff Richardson wonders why Apple didn’t also add the en-dash when they added the em-dash to the iPhone OS 3.0 keyboard.

Meg Hourihan on the iPhone as a Computer 

Gina Trapani asked her Twitter followers if they were planning to buy a 3GS, and she compiled the 175 answers into a single post for her weblog. I love the first one, from Meg Hourihan:

Yes, iPhone = my computer, and $399 is worth it. Haven’t bought new laptop since late 06 and don’t plan to for long time.

This, to me, gets to the heart of the revolution at hand. A decade ago, my first PowerBook was a secondary machine to the desktop anchored at my desk. Now, my main machine is my MacBook Pro, but it feels a bit like an anchor now. My mobile secondary computer is my iPhone.

iPhone 3GS TV Ads 

The iPhone’s new copy and paste is so good they’ve made a commercial about it.

App Store WTF of the Week (App Store Link) 

New iPhone game named “Mariolife”, featuring Mario. What makes it a WTF is that the game is clearly neither from nor licensed by Nintendo. It boggles the mind that this made it into the App Store.

Can’t wait for the sequel starring Mickey Mouse. (Via Brian Ford.)

Update: Ends up the App Store review team simply doesn’t deal with copyright and trademark verification (with the exception of enforcing Apple’s own trademarks, of course). Any beef Nintendo has (and trust me, they’re going to have a beef with this app) is between Nintendo and Mariolife’s developer. Makes sense.

Speaking of DF Advertising and Sponsorships 

A heads-up to anyone considering sponsoring the DF RSS feed: July is sold out, but most weeks in August are still available. If you have a product or service you’d like to promote to the DF audience, get in touch.

(And if display advertising is more your bag, this tweet from my friend Jim Coudal may be of interest.)

Seth Godin Says Malcolm Gladwell Is Wrong 

Godin says he disagrees with Gladwell’s review of Chris Anderson’s Free, but it’s unclear to me exactly what he thinks Gladwell is wrong about. What I took away from Gladwell’s review is that Anderson is wrong that free media alone will satisfy our demand, not an argument that existing not-free media institutions must somehow be preserved.

On a related point, several readers have asked why I seem opposed to Anderson’s view, given that I’ve made a nice career for myself by giving away my own writing for free here on Daring Fireball. My answer to that is that Daring Fireball is decidedly not free. It’s simply a question of who gets charged. Readers don’t, but sponsors and advertisers do. What makes it work so well (so far) is that this makes everyone happy. I’m earning a nice salary. Readers get to read my writing in exchange for a small portion of their attention which I direct toward ads. And sponsors and advertisers are happy to pay a fair price to reach an audience of good-looking, intelligent readers such as yourself. But there’s nothing free about it.

Clipstart 1.1 

Update to Manton Reece’s $29 video library app for the Mac adds support for importing clips directly from your iPhone 3GS. As I wrote in May, it’s like iPhoto or iTunes for the video clips you shoot with your camera.

Craigslist Map Thingie 

Genius from Poeks:

Craigslist Map Thingie slurps housing listings from Craigslist and plots them on Google Maps, with a panorama view of the property, if available.

Update: It’s news to me, but a slew of DF readers emailed to point to Housing Maps, which does something similar.

WSJ: Dell Working on Android-Based iPod Touch Competitor 

John Paczkowski:

The consumer electronics wizards at Dell who brought us the now defunct DJ Ditty MP3 player and the Axim handheld are hard at work on another gadget, a mobile Internet device. Sources tell The Wall Street Journal that the MID uses an ARM-based chip, runs Google’s Android operating system and has been in development since last year.

It’s funny, of course, because the DJ and Ditty were huge failures, but when they debuted, many pundits predicted they would topple the iPod. But I hope this rumor is true. I’d consider buying an iPod Touch-like Android device — something for $200 or so, without any sort of monthly phone contract.

Update: To be clear, the reason I’d consider buying a $200 non-phone Android device is so I could use, try, and write about Android apps. Same goes for WebOS, by the way.

Jackass of the Week: Joe Wilcox 

Issues “personal challenge” to Steve Jobs to return to work in his “full capacity”; declares that Apple accomplished little during his medical leave:

Across product lines I see a consistent trend: More of the same, only better.

With insight this deep it’s hard to believe Wilcox was laid off from eWeek.

On the ‘Wall-E’ End Title Sequence 

The Art of the Title Sequence has a wonderful interview with Pixar’s Jim Capobianco and Alexander Woo, regarding the fantastic end titles for Wall-E. (Via Kottke.)

John Nack on Adobe’s Closing for the Week 

John Nack:

Let me first mention that these Adobe shutdowns are nothing new. I’ve worked here for 9 years, and the company has done the shutdowns off and on throughout that time — at least since ’01 or ’02. I didn’t hear the news of this one and say (as DF does) “Uh-oh.”

He also says (and I’ve heard the same thing privately from a friend who works at Adobe) that there’s no pressure to work through the break. Company-wide vacation.

Update: Company-wide vacation, that is, for Adobe employees with vacation time. For those without vacation time, it’s a company-wide unpaid vacation. Next week, free shit sandwiches in the cafeteria.

The Potential of Web Typography 

Mozilla-hosted demo page showing the potential of web typography with the @font-face CSS rule, using typefaces licensed for use just on that page. Looks great in both Firefox 3.5 and Safari 4.0.

Firefox 3.5 for Developers 

Firefox 3.5 is out, and, among a slew of major improvements, it now supports the HTML 5 <audio> and <video> tags. I don’t post many video clips to Daring Fireball, but henceforth, when I do, it’ll be with the <video> tag. IE users can suck it.

Update: Whoops, not so fast. The only video format Firefox 3.5 supports for use with the <video> tag is Ogg, which almost no one uses. And so it can’t play H.264 MP4 files like the one in YouTube’s HTML 5 demo page.

PC World’s Nationwide 3G Network Testing 

PC World commissioned an extensive nationwide 3G test in the U.S.:

The AT&T network’s 13-city average download speed in our tests was 812 kbps. Its average upload speed was 660 kbps. Reliability was an issue in our experience of the AT&T system: Our testers were able to make a connection at a reasonable, uninterrupted speed in only 68 percent of their tests.

Reliability is the single most important factor, and AT&T’s network is clearly the least reliable. “Sorry about your complete inability to get a connection at all, but if you did have a working connection, you’d have a good upload speed” is little solace.

Adobe Shuts Down for a Week 

Uh-oh:

Adobe Systems has shut its North American operations for the week as part of a cost-cutting effort that the company said it will repeat at least once more this year.

This strategy has never made any sense to me. In a manufacturing business — like an auto factory — I get it. But at a software company, shouldn’t every week be a productive week? And I can only guess that on some, if not most, teams, there is subtle (or even not so subtle) pressure to keep working from home on whatever your current project is.

Anyway, I’m looking forward to a blog post from John Dowdell explaining how this is a positive sign for the future of Flash.

Update: Apparently this is old news, but it’s still bad news.

Microsoft’s New Ads for Internet Explorer 

What strikes me about these spots is that even Microsoft’s own ads use Helvetica rather than Arial.

Jakob Nielsen Calls for an End to Password Masking 

Jakob Nielsen:

Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn’t even increase security, but it does cost you business due to login failures.

The iPhone strikes an interesting middle ground here — it shows you each letter you’ve typed in a password field for a second or so before turning it into a bullet.

Birdfeed 

Excellent new $5 iPhone Twitter client from Buzz Andersen (with design by Neven Mrgan). I’ve been beta-testing Birdfeed for a long time, and it is truly worth your attention. It looks good and feels smart, and it has some features which, once you get used to them, you can’t believe aren’t in every iPhone Twitter client. Among my favorites:

  • Scroll to the bottom of a list of tweets and Birdfeed will start loading more, from further back chronologically, automatically.

  • Update timestamps in tweet lists.

  • Your last loaded tweets are stored locally in a database, so you can fire up Birdfeed on an airplane and read what was there when last you launched it with a network connection.

Comparing Birdfeed to other good — but very different — Twitter apps like Tweetie and Twitterrific is exactly what I had in mind when I wrote “Twitter Clients Are a UI Design Playground”.

Sputnik 

Christian Plesner Hansen announcing Sputnik, Google’s new open source JavaScript test suite:

The goal is not that all implementations should pass all tests. V8 set out with that intention and we learned the hard way that sometimes you have to be incompatible with the spec to be compatible with the web. Rather, we want Sputnik to be a tool for identifying differences between implementations.

(Via John Siracusa.)

Speaking of the Two-Year Anniversary of the Original iPhone 

Palm investor Roger McNamee, back in March:

“You know the beautiful thing: June 29, 2009, is the two-year anniversary of the first shipment of the iPhone,” McNamee said today in an interview in San Francisco. “Not one of those people will still be using an iPhone a month later.”

Two Years Ago Today, This Was Still My Phone 

Here’s a photo of the old Nokia freebie I was using before I got my first iPhone, two years ago today.


Copy and Paste

My favorite new feature in iPhone OS 3.0 is the combination of text selection and cut/copy/paste pasteboard commands. I started using the developer program iPhone OS 3.0 seeds in March, but, initially, only on my old original iPhone. But by mid-April I had installed OS 3 on my primary iPhone 3G, warnings regarding relying on the beta OS be damned.1 The selection and pasteboard features were simply too good, too useful, to go back to using an iPhone without them.

One way I use my iPhone to actually “work” is with Movable Type’s excellent iPhone-optimized web app interface, with which I can post and edit items to Daring Fireball. I wouldn’t want to write a full-length essay with my thumbs, but it works great for posting short Linked List items.

I post new links to DF from my iPhone more frequently than you might imagine. I no longer lug my MacBook Pro around during the day at conferences such as WWDC, for one thing, and my iPhone is often all I have with me when I’m traveling with my family. Just about any time I’m out of my regular routine, it’s all iPhone, all day.

The basic post-to-DF-from-my-iPhone workflow is like this:

  1. I have a page open in MobileSafari that I want to post as a link to DF.

  2. I invoke a customized bookmarklet in MobileSafari. This bookmarklet sends me to the “create new entry” page on my installation of Movable Type, with the fields for the entry title and link URL pre-populated with the title and URL of the page in MobileSafari to which I’m linking.

I almost always edit the title, but the big score is having the URL field populated automatically by the bookmarklet. Prior to the arrival of copy-and-paste in OS 3.0, the only other way I could have gotten the URL from one page in MobileSafari to the link URL field in Movable Type in a second page in MobileSafari would have been to type it out by hand — painstaking and error-prone.

And but then what about creating additional links within the body of the entry? In those cases I was stuck doing it the pain-in-the-ass way. More often than not, I’d just not add any additional links to the entry, even if I wanted to.

And blockquotes — cited passages from the page being linked to — were pretty much out of the question. Without copy-and-paste, the only accurate way to quote even just a few sentences from one web page and insert them in the DF entry would have been to transcribe the passage by hand with paper and pen, then re-type the passage on the iPhone.

The copy-and-paste implementation in iPhone OS 3 has put an end to that. It’s everything I hoped for, and I use it all the time.

Do I wish this had been in the iPhone all along? Or that it had come a year ago in iPhone OS 2? Sure. But, as I wrote two years ago, given the way that most simple gestures had already been assigned in the iPhone OS user interface, it wasn’t obvious or easy at all to see how text selection and copy/paste should have been added to the iPhone. (And as much as I wanted the feature, I fully realized that most iPhone users don’t publish full-time weblogs and therefore didn’t need the feature nearly as much as I do.)

The two main problems Apple needed to solve were (a) how to allow for the selection of a range of text, and (b) how to invoke cut/copy/paste commands on a system without a keyboard and without a menu bar. Their solution to (a) was to make selection an extension of the existing magnifier loupe interface for placing the insertion point. Their solution to (b) was to present the commands in what is effectively a pop-up contextual menu that appears only when you have made a selection or moved the insertion point.

Screenshot of Cut/Copy/Paste menu in iPhone OS 3.0.

It all seems fairly obvious once you’ve used it, but there was nothing obvious about it before it was designed. This is one area where Palm, in designing the WebOS interface, couldn’t study what Apple had done (because Apple hadn’t shown it yet) and had to devise their own implementation. Despite the numerous fundamental similarities of the iPhone and WebOS interfaces, text selection and Cut/Copy/Paste are quite different on the Pre. (And, I must say, in my 30 minutes or so of tinkering on the Pre, inferior to the iPhone’s, especially with regard to selecting text.)

That we had to wait two years for the iPhone’s text selection and pasteboard is a good example of one aspect of the Apple way: better nothing at all than something less than great. That’s not to say Apple never releases anything less than great, but they try not to.2 This is contrary to the philosophy of most other tech companies — and diametrically opposed to the philosophy of Microsoft. And it is very much what drives some people crazy about Apple — it’s simply incomprehensible to some people that it might be better to have no text selection/pasteboard implementation while waiting for a great one than to have a poor implementation in the interim.

It’s hard to prove that good is the enemy of great, but the evidence speaks for itself. 


  1. I wouldn’t recommend running beta iPhone OS releases on one’s main iPhone for the faint of heart. You get what you ask for if you run into trouble. 

  2. Cue your favorite clip of Orson Welles pitching Paul Masson wine: “We will sell no wine before its time”. 


Apple’s Secrecy

This whole Jobs liver transplant story really hits the sweet spot for two of my obsessions: Apple (duh) and journalism. It’s the journalism angle that I find the most intriguing. The Wall Street Journal’s story Friday night was a huge scoop for them, and I noted in my analysis of it that The New York Times, when they finally ran their first story with the news one day later, clearly could not find a source of their own, attributing the information only to the Journal’s original report. If you know anything at all about the culture of premier news organizations like the Journal and Times, you know how that hurt the Times.

Today the Times has a follow-up by Brad Stone and Ashlee Vance, but rather than making the story about Jobs, it’s ostensibly about Apple’s company-wide “obsession with secrecy”. Four paragraphs down, though, comes this:

But even by Apple’s standards, its handling of news about the health of its chief executive and co-founder, Steven P. Jobs, who has battled pancreatic cancer and recently had a liver transplant while on a leave of absence, is unparalleled.

Mr. Jobs received the liver transplant about two months ago, according to people briefed on the matter by current and former board members. Despite intense interest in Mr. Jobs’s condition among the news media and investors, Apple representatives have declined to address the matter, reciting with maddening discipline only that Mr. Jobs is due back at the company by the end of June.

Mr. Jobs was actually at work on Apple’s sprawling corporate campus on Monday, according to a person who saw him there. Company representatives would not say whether he had returned permanently.

So, note that the Times still does not have a first-hand source for the news regarding Jobs’s purported liver transplant. Read the sourcing carefully: according to people briefed on the matter by current and former board members. That’s second-hand information — “people” who were told about it by board members who know about it. (I wonder who the former board member(s) could be? Apple hasn’t had much turnover on the board in recent years. And why would a former board member know about Jobs’s current health status? Curious.)

I also don’t see how Apple’s handling of news related to Jobs’s health is “unparalleled”. They’re no more secretive about his health now than they have ever been. If anything, the low point was a year ago, when Apple PR stated that Jobs’s gauntness was the result of complications from “a common bug”.

And then this:

Even senior officials at Apple fear crossing Mr. Jobs. One official, who is normally more open, when asked for a deep-background briefing about Mr. Jobs’s health after the news of the transplant had become public, replied: “Just can’t do it. Too sensitive.”

Translated into plain English, this is the Times’s acknowledgement that they couldn’t get anyone to talk to them about Jobs, even on “deep background”, which term Wikipedia describes thusly:

“Deep background” This term is used in the U.S., though not consistently. Most journalists would understand “deep background” to mean that the information may not be included in the article but is used by the journalist to enhance his or her view of the subject matter, or to act as a guide to other leads or sources. Most deep background information is confirmed elsewhere before being reported.

In other words, no one at Apple would give reporters from the Times jack shit regarding Jobs’s health. And yet the Times story seems to portray this unwillingness on the part of top Apple executives to betray Jobs’s trust and privacy as something other than admirable.

The rest of the article details specific examples of Apple’s policies for guarding the details of products in development; the implication is that Apple is a weird and creepy place because they try to keep a lid on secrets.

Here’s one example:

Philip Schiller, Apple’s senior vice president for marketing, has held internal meetings about new products and provided incorrect information about a product’s price or features, according to a former employee who signed an agreement not to discuss internal matters. Apple then tries to track down the source of news reports that include the incorrect details.

I’m not disputing that Schiller and Apple do this. But, as someone who has published one or two original nuggets of information regarding upcoming Apple products, I can say that I’ve never seen evidence of it. I’ve never received information from an Apple employee that turned out to be false.1

I can’t help but feel that this story is a rather transparent lashing out on the part of the Times. They couldn’t get any original information regarding the story they really want — Jobs’s liver transplant — and so like a child throwing a tantrum when it doesn’t get its way, they wrote a story about how there’s something wrong with Apple because its employees keep their mouths shut.

Apple’s decision to severely limit communication with the news media, shareholders and the public is at odds with the approach taken by many other companies, which are embracing online outlets like blogs and Twitter and generally trying to be more open with shareholders and more responsive to customers.

So, yes, undeniably, Apple does not communicate via weblogs. I too think they should. I like Google’s approach to official blogging — they don’t write about upcoming products and services, but they do write about the new things they release, offering insight and tips into how and why to use them. (Google is pretty damn secretive about things like upcoming products and the details of its operation infrastructure.)

But: what’s the argument for how Apple has suffered for its secrecy? Yes, Apple is far more secretive than most companies, but they’re also far more successful. Measured by profit and revenue and growth, wouldn’t it make more sense to argue that most companies should act more like Apple, rather than the other way around? 


  1. False information I’ve received tends to come from third parties; for example, several iPhone case manufacturers were convinced that Apple was going to announce a smaller “iPhone Mini” at WWDC this month.