You know how when you open a magazine and have to flip through 10 or 20 pages of ads to find the table of contents? As part of their “Simplicity” campaign, Philips Electronics is paying to have the tables of contents for several Time Inc. titles (e.g. Time and Fortune) right on page 1, where they should be.
I think what the magazine industry doesn’t like about these ads is that they draw attention to how reader-hostile the usual table-of-contents placement is.
★ Tuesday, 25 April 2006