Podcast Bumper Music = Flash Splash Pages on Web Sites

Jason Kottke:

Podcasters have been slower to break out of the mold provided by talk radio. The playing of music before segments and as transitions between segments makes some sense on the radio, where it’s used in some cases to fill airtime. But for podcasts, there’s no need to fill airtime with anything but content. 30 seconds of music before the actual podcast begins is the audio equivalent of Flash splash pages on web sites.

Yes yes yes.

β˜… Monday, 13 November 2006

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