According to the suit, Load ‘N Go sells both DVDs and iPods and loads the former onto the latter for customers who purchase both. The company then sends the iPod and the original DVDs to the customer. So the customer has purchased every DVD, and Load ‘N Go just saves them the trouble of ripping the DVD. The movie studios’ suit claims that this is illegal, because ripping a DVD (i.e., decrypting it and making a copy) is illegal under the DMCA. The suit also claims that this constitutes copyright infringement.
This is just sick, and everyone who isn’t a dickhead entertainment industry suit knows it.