The Big Ideas Behind Nintendo’s Wii

BusinessWeek interviews Nintendo resident genius Shigeru Miyamoto and designer Ken’ichiro Ashida, on the design of the Wii. I really love the idea that they’re competing against the raw processing firepower of the Xbox 360 and PS3 with cleverness.

Interesting, too, that Nintendo does not use focus groups.

★ Monday, 27 November 2006

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