Microsoft Aims to Redefine โ€˜Iโ€™m a PCโ€™

This Microsoft advertising story just gets weirder. Now they’re rolling out a commercial with a John Hodgman lookalike who declares, “Hello, Iโ€™m a PC, and Iโ€™ve been made into a stereotype.โ€

Directly responding to Apple’s campaign is weak. It’s playing Pepsi to Apple’s Coke, Burger King to Apple’s McDonald’s. It’s an explicit acknowledgement that Microsoft is the second-place brand.

โ˜… Wednesday, 17 September 2008

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