People Will Talk

Matthew Bogosian on a curious ad for Jawbone:

I came across this advertisement in The New Yorker (Dec 22, 2008) and thought I would point out the amazing differences in post-production of the 2 images. The first image of the Indian-looking woman has scars on her face and facial blemishes. The second image of the Caucasian is heavily retouched to give her perfect skin and rosy cheeks. Hmm… What is this supposed to mean?

You can see the difference in the scans he posted, but it’s even more pronounced looking at the ad in print.

★ Monday, 22 December 2008