If you read between the lines on Hulu’s weblog entry on the decision, it’s clear that it wasn’t Hulu’s decision, but rather that of their “content partners”. Read: the studios and TV networks. As Hulu CEO Jason Kilar writes:
While we never had a formal relationship with Boxee, we are under no illusions about the likely Boxee user response from this move.
Hulu gets it. The studio executives do not. They want a level of control that is no longer feasible — allowing us to, say, watch their movies and shows on Hulu on our computer screens, but not on our TV screens.
★ Thursday, 19 February 2009