Rather than arguing about whether MacHeist is good for the participating developers, or whether it’s good for MacHeist’s customers, or whether it’s a nice experience, or whether the participating developers are getting great marketing, I would be interested in knowing how it affects the Mac software market as a whole.
What influence does Espresso being in the bundle have on Coda? Does the fact that a hundred thousand people will effectively get a free copy of Espresso hurt Coda? Does it negatively impact the amount of money people are willing to pay for an app like Coda or Espresso or BBEdit or TextMate? Does MacHeist hurt Panic’s business, or Bare Bones’ business, or MacroMates’ business?