Apple must transform itself and leave its history of secrecy behind, not just to continue being innovative and to protect the fundamentals of its business, but because the cost of keeping these secrets has become morally and ethically untenable.
Thoughtful criticism. I agree with Anil that Apple has an institutional problem, but I disagree over what it is. I believe that it truly is beneficial for Apple to maintain secrecy regarding future products. The problem is that Apple is secretive about everything — not only does Apple not talk about what they’re going to do, they don’t talk about what they’ve already done. The relationship between the App Store and iPhone developers is emblematic of the problem.
Secrecy is fine. Paranoia is a problem.
★ Monday, 3 August 2009