- The whole site is Flash.
- The animation is pretty close to the commercial they showed during tonight’s Yankees-Angels game, which (I’ve heard) will be in heavy rotation during football games tomorrow.
- Those “iDon't”s, with the straight primes instead of proper apostrophes, make the commercial look slapdash.
- Seems pretty clear that Verizon isn’t getting the iPhone any time soon.
- The small print notes that “Droid” is a registered trademark of Lucasfilm Ltd., licensed to Verizon.
- It’ll be running Android 2.0.
Lastly, the big point: “Droid” is going to be a Verizon-owned brand. It’s purportedly a Motorola-manufactured phone, but Verizon is the licensee of the “Droid” trademark. (Which name, by the way, strikes me as the perfect name for an Android OS phone — sort of implicitly establishes it as the Android phone.) That’s the big thing. Verizon doesn’t see itself as a mere carrier for other companies’ phones. It sees itself as being bigger than the phones. It’s Verizon-vs.-Apple in this spot, not Verizon-vs.-AT&T.
★ Saturday, 17 October 2009