Leaving aside the moral, philosophical, cultural and financial
implications of this weekend’s Amazon/Macmillan slapfight and
What It All Means for book readers and the future of the
publishing industry, in one very real sense the whole thing was an
exercise in public communications, a process by which two very
large companies made a case for themselves in the public arena.
And in this respect, we can say this much without qualification:
oh, sweet Jesus, did Amazon ever hump the bunk.