We are the most focused company that I know of or have read of or
have any knowledge of. We say no to good ideas every day. We say
no to great ideas in order to keep the amount of things we focus
on very small in number so that we can put enormous energy behind
the ones we do choose. The table each of you are sitting at today,
you could probably put every product on it that Apple makes, yet
Apple’s revenue last year was $40 billion. I think any other
company that could say that is an oil company.
If you want to understand Apple Inc., listen to Tim Cook.