Google Acquires ITA, Leading Online Travel Reservation Company

Greg Sterling:

ITA is behind the reservations systems for many major airlines around the world, as well as travel sites such as Kayak, Orbitz, Hotwire and many others. Bing Travel also relies on the software. Google, if allowed to complete the acquisition, would thus own the “infrastructure” behind its direct competitor’s travel product.

Why settle for indexing the world’s information when you can own it?

★ Thursday, 1 July 2010