Technologizer: New Kindle ‘Selling Like an Unspecified Number of Hotcakes’

Harry McCracken:

There’s no doubt that the Kindle is an important product and a hit for Amazon, but unless the company discloses actual figures someday, you’ve got to wonder: Does it choose not to get specific because it worries that hard numbers would provoke a spate of “E-readers are still a tiny market compared to the iPod and other landmark gizmos” stories?

Steve Jobs, in an interview with David Pogue last year:

He said that Apple doesn’t see e-books as a big market at this point, and pointed out that Amazon.com, for example, doesn’t ever say how many Kindles it sells. “Usually, if they sell a lot of something, you want to tell everybody.”

Note, for example, that Apple never talks about Apple TV unit sales.

★ Thursday, 26 August 2010