Philip Elmer-DeWitt, quoting from the results of this consumer purchasing survey (PDF) from ChangeWave:
“The manufacturer most responsible for the surge in laptop demand
is Apple,” writes research director Paul Carton, “with 36% of
planned laptops buyers saying they’ll purchase a Mac — a huge
11-pt jump since our previous survey of a month ago (Oct ‘10).
“Simply put,” he writes, “it’s the highest level of planned laptop
buying ever for Apple in a ChangeWave survey.”
The new MacBook Airs are clearly a hit. That’s obvious, and if ChangeWave’s survey is accurate, it probably explains most of the spike in interest. But the big picture is that Apple has created a virtuous circle. People who buy one Apple product and like it tend to start buying more Apple products.
★ Wednesday, 24 November 2010