PPK on Operator Billing

PPK:

For instance, it has been estimated that the global app market, which requires credit cards, is worth US$ 3.8 billion right now. However, one single ringtone, Crazy Frog, made its creators a cool half billion back in 2006. (Source: one of those huge Tomi Ahonen articles under “Missed the app store”.)

Thus, four years ago one successful ringtone that sold for more like 9 cents than 99 was worth one-eighth of this year’s entire app store economy. It was so successful because it wasn’t dependent on those silly credit cards and could reach all people with a mobile phone.

Update: Half a billion dollars for a single ringtone seems impossible, no?

★ Thursday, 27 January 2011