Basecamp Mobile is not an native app, it’s a web app. All you
have to do is visit http://basecamphq.com on your mobile phone.
No apps and nothing to install — it just works.
Sean Coleman argues that this strategy renders 37signals “obsolete”. He wants native apps, not mobile web apps.
I don’t think native apps and mobile browser web apps are in opposition. Web-based companies like Google, Twitter, Flickr, and more all have mobile-optimized web sites. They all also have APIs, which can be used for creating platform-specific native apps. 37signals is doing the same thing. Twitter and Gmail are probably the best two examples: great mobile web sites and great native apps. There are a bunch of native clients for 37signals’s services.
★ Thursday, 3 February 2011