The Economics of Blogging and the Huffington Post

Nate Silver:

Do the multiplication, and you find that the average blog post β€” which we estimate generated a couple thousand page views β€” was worth about $13 in advertising revenue. The median blog post, with several hundred views, was worth only $3 or $4. […]

When I shared a version of these calculations with Mr. Ruiz, the Huffington Post spokesman, he could not confirm them to this degree of specificity. But, β€œI can tell you though that you’re right,” he wrote in an e-mail. β€œThe large majority of our traffic comes from news, not blog.”

Interesting analysis.

β˜… Sunday, 13 February 2011

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