What Are They Selling?

Rene Ritchie is not a fan of Google’s new “Dear Sophie” ad:

Apple’s latest ad wants you to buy a $500+ tablet computer to run App Store apps on. Apple wants to sell you shiny things to make money.

Google’s latest ad wants you to store personal details about your child’s life, from birth, on their servers. Google wants your data so they can sell it (aggregated and anonymized, of course) to others to make money.

Taken in that context, Apple’s ad might be obnoxious and highly commercial, but Google’s is downright creepy.

Thursday, 5 May 2011

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