Apple Retail Quotes

Steve Jobs to Fortune in 2008:

We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made. But we never hire consultants, per se. We just want to make great products.

(Via Horace Dediu.)

★ Saturday, 14 May 2011