Giving 110 Percent

Matt Warman, reporting for The Telegraph:

HP will emulate its PC market success in the tablet world when it launches the Touchpad over the summer, the company’s European head Eric Cador has claimed.

Speaking at a press conference in Cannes, Mr Cador said that “In the PC world, with fewer ways of differentiating HP’s products from our competitors, we became number one; in the tablet world we’re going to become better than number one. We call it number one plus.”

Just plain number one would do just fine. And until they actually ship, under-promising and over-delivering would be a better strategy. (Or, is “number one plus” just a euphemism for “number two”?)

★ Monday, 23 May 2011