Industry sources told Billboard.biz on Friday that Amazon sold
some 440,000 downloads of the album - nearly all of which were the
99-cent version (a more expensive deluxe version is also
So how much is Amazon losing? About $3.2 million over the two days
the promotion ran, according to Billboard’s estimate. […]
But is a loss really a loss? The important aspect of this 99-cent
promotion is the value of the increased traffic and awareness.
Indeed, I think it’s hard to imagine that Amazon could have drawn as much attention to their music store by spending $3 million in any other way.