Siri and Trust

Ed Wrenbeck, former lead developer of the Siri iPhone app (before it was purchased by Apple):

For Siri to be really effective, it has to learn a great deal about the user. If it knows where you work and where you live and what kind of places you like to go, it can really start to tailor itself as it becomes an expert on you. This requires a great deal of trust in the institution collecting this data. Siri didn’t have this, but Apple has earned a very high level of trust from its customers.

★ Monday, 17 October 2011