Why the QR Code Is Failing

Sean Cummings:

People will not adopt a technical solution that serves to replace a manual task, if that solution is less efficient than the manual task it replaces. How could we think that QR codes for marketing would work any better than CueCat? Did we not learn the first time?

QR codes are built for machines, not humans. And they’re ugly.

Update: Mikey-san nails it:

Robot barf looks like QR codes.

Friday, 21 October 2011

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